Notes on AI search and building with AI.
How AI engines find, read and recommend brands, and what that means for the products you build. Written with our product team at Epitom.
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Generative engine optimization needs a method, not another dashboard
Generative Engine Optimization (GEO) is the practice of getting a brand described accurately and favourably in answers produced by AI assistants such as ChatGPT, Gemini, Perplexity and Copilot…
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AI GTM: How Brands Win Visibility in the Age of Answer Engines
AI reshapes search: AI GTM explained, AEO/GEO vs SEO, and actually win answers.
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The New Front Door: How AI Engines Actually Search - and Why Your Brand Should Care
Human behavior bends, over time, toward less friction: fewer decisions, less wasted effort. Search engines were a leap in that direction — they made information far easier to find. But they never…
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